Awarded to the best airline operator, cruise operator, tour operator, car rental, airport service, bookings service and other travel experiences that enrich the tourist’s journey.



Evaluation Guidelines

Maximum Score

How does your entity ensure a unique or superior experience that enhances Visitor Happiness for guests travelling to or within Abu Dhabi?


Emphasis on innovation and convenience e.g. smart online bookings that streamline the customer’s journey, personalised services and support services that fast-track travel arrangements.



How do you smartly use Abu Dhabi’s diverse tourist offerings to support your Travel offerings and give your customers enhanced travel packages or experiences?

Emphasis on packages that combine travel with wellness, hospitality, leisure, dining and other gateways to the Abu Dhabi tourist experience.



What’s your approach to attracting more repeat customers instead of one-off customers, and using satisfied customers to attract new customers?


Emphasis on diversity of experiences, loyalty offers, value added experiences that encourage repeated spending, incentives and other special offers.



How does your brand innovatively promote itself locally, regionally or globally by building on Abu Dhabi’s many tourist offerings and global image to attract more customers?


Emphasis on innovation, reach and creativity in marketing tools, tactics and touchpoints that also enhance Abu Dhabi’s tourism image locally, regionally and globally.



Why do you believe your entity has gone the extra mile and deserves to be the benchmark as a Travel Operator?

Emphasis on unique and exceptional achievements that distinguish this facility from the rest, and can take Abu Dhabi to the next level if implemented on a wider scale.


TOTAL: 100