Awarded to the best Meetings, Incentives, Conferences and Exhibitions (MICE) entity, that is helping to bring together delegates from around the world in Abu Dhabi and make the emirate a grand majlis.



Evaluation Guidelines

Maximum Score

How well do you integrate Abu Dhabi’s travel, hospitality and dining operators to give your MICE guests a smooth, streamlined and connected experience?

Emphasis on connected packages, tailored experiences or collaborations that create a connected journey for guests before their arrival, during their stay and upon their departure after the MICE event.



When visitors attend your MICE events, how effectively do you promote Abu Dhabi’s other tourist attractions to give visitors a more panoramic experience of Abu Dhabi’s leisure, entertainment or cultural attractions?

Emphasis on diversity of experiences for MICE guests, value added experiences that encourage visits to leisure. entertainment or cultural attractions.



At the MICE event itself, how does your brand ensure a unique or superior experience for delegates?


Emphasis on innovation and quality in on-ground delegate engagement, knowledge transfer, F&B catering, VIP chaperoning services and more.



How does your brand innovatively promote itself by building on Abu Dhabi’s many tourist offerings and global image to attract more visitors?


Emphasis on innovation, reach and creativity in marketing tools, tactics and touchpoints, e.g. smart collaborations with Abu Dhabi’s diverse tourist attractions and events, or packages that combine multiple experiences in one visit.



Why do you believe your entity has gone the extra mile and deserves to be the new benchmark in MICE Tourism?

Emphasis on unique and exceptional achievements that distinguish this facility from the rest, and can take Abu Dhabi to the next level if implemented on a wider scale.


TOTAL: 100