Awarded to the entity that offers the best entertainment experience, bringing together tourists from around the world to bond as one family under one attraction.



Evaluation Guidelines

Maximum Score

How does your entity ensure a unique or superior  leisure and entertainment experience that can set Abu Dhabi apart in your own way?


Emphasis on uniqueness, diversity and quality of the leisure and entertainment experiences.


Secondary focus on accessibility and safety (including People of Determination / special needs, children and the elderly).


How does your entity incentivize greater spending and repeat visits by visitors to your facility?

Emphasis on superior value for money, smart incentives / special offers, loyalty promotions to encourage repeat visits, smart collaborations and connected journeys that combine multiple experiences during a visit.


How does your entity innovatively promote itself locally, regionally and internationally, taking advantage of Abu Dhabi’s tourist appeal to attract more visitors?

Emphasis on innovation, reach and creativity in marketing tools, tactics and touchpoints for the regional and global audience, enhancing Abu Dhabi’s image and supported by actual campaign figures on visitors growth.


How does your entity support its entertainment with other family-friendly offerings such as F&B, Retail, Hospitality and more?

Emphasis on examples of actual integrated offerings that support entertainment with F&B, Retail, Hospitality and other experiences.



Why do you believe your entity has gone the extra mile and deserves to be a benchmark in Leisure and Entertainment Tourism?

Emphasis on unique and exceptional achievements that distinguish this attraction from the rest, and can take Abu Dhabi to the next level if implemented on a wider scale.


TOTAL: 100