Welcome to Abu Dhabi Tourism Excellence Award 2020

The Abu Dhabi Tourism Excellence Award celebrates and recognises individuals and organisations in the tourism sector for delivering outstanding experiences and demonstrating enterprise excellence.

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Categories & Criteria

Exceptional Travel Operator |
Golden Falcon Award  

Awarded to the best airline operator, cruise operator, tour operator, car rental, airport service, bookings service and other travel experiences that enrich the tourist’s journey.


Excellence in MICE Events |
Diamond Majlis Award  

Awarded to the best Meetings, Incentives, Conferences and Exhibitions (MICE) offering, that is helping to bring together delegates from around the world in Abu Dhabi and make the emirate a grand majlis.


Exceptional Cuisine Experience |
Feast of Excellence Award  

Awarded for the most outstanding dining experience across the emirate’s food-related attractions and events.


Hospitality Excellence De Luxe |
Royal Velvet Award  

An accolade for the tourism partner that takes luxury to new heights, including niche offerings such as cruise tourism, airborne tourism, luxury hospitality / concierge services and more.


Excellence in Leisure |
Golden Palm Award  

Awarded to the attraction that offers the best entertainment experience, bringing together tourists from around the world to bond as one family under one attraction.


Excellence in Cultural Tourism |
Pearl Award  

Honouring the attraction or organisation that shows exceptional excellence in highlighting the rich diversity of Abu Dhabi’s cultural heritage, art, history and people.


Ambassador of Excellence |
Luminary Award  

In recognition of a travel and tourism blogger, influencer, thought leader or personality whose work has attracted a passionate fan base and sparks interest in Abu Dhabi’s offerings.


Excellence in Tourist Happiness |
Golden Smile Award  

Awarded to the organisation with the most positive tourist reviews, testimonials, feedback and overall customer happiness.


Grand Excellence in Tourism |
Golden Crown Award  

Honouring the tourist attraction with the best overall marketing campaign that has raised awareness about Abu Dhabi (online or offline) as a global destination of excellence.


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